France’s E-Scooter Market Slows, Shifts Toward Durable Models

615,000 Units Sold: France’s E-Scooter Market Sees Decline in Sales and Value, but Demand Rises for Durable, High-Performance Models

The French personal micromobility market has continued its downward trend for a third consecutive year, according to the 8th edition of the Micromobility Market Barometer, jointly released by Mobilians and Smart Mobility Lab. Among all micromobility vehicles, electric scooters remain dominant, but sales have dropped to 615,000 units—down 9% year-over-year.

Dual Decline in Sales and Market Value

In 2024, the French electric scooter market extended the slump seen in the past two years. Total unit sales fell to 615,000, representing a 9% decrease compared to 2023. Market value also declined by 8%, totaling €254 million. Looking back, the market saw a 10.7% drop in 2023 and a more dramatic 16% plunge in 2022, sounding alarm bells for the industry. However, the latest report suggests the 2024 downturn is relatively “controlled,” and there is a silver lining: the average price of scooters is on the rise. In fact, the average selling price increased by 1.5%, reaching €414. This pricing trend indicates a subtle shift in consumer behavior, with growing interest in more robust and better-equipped models.

Price Segment Divergence Signals Evolving Consumer Preferences

The French e-scooter market is experiencing notable segmentation based on price. Models priced under €500 now account for 74% of total sales—a rise of 8% from 2023. Meanwhile, sales of higher-end models priced over €500 dropped to 26%. Interestingly, the €500+ segment saw a rebound in 2024 after four years of steady decline, thanks to the introduction of higher-quality products. This shift highlights evolving consumer expectations. As the report notes, “Users are placing greater emphasis on safety, range, and repairability.” Even in the entry-level category, there’s rising demand for upgraded components such as enhanced braking systems and durable materials.

Multiple Factors Behind Market Decline

The ongoing decline in France’s e-scooter market stems from various causes. Economic downturn is a major contributor, as it affects both consumer purchasing power and willingness to spend. Another significant factor is the role of foreign online retailers, who often offer low prices without providing any after-sales service. While these companies intensify competition, they ultimately hurt consumers by failing to deliver post-purchase support. The report calls for government intervention to restore market balance, urging national authorities to foster fair competition and crack down on irresponsible imports. Promoting ethical practices and safeguarding consumers has become a critical need.

A Market in Transition, Not Collapse

Despite declining sales figures, the French e-scooter market is far from fading. On the contrary, it appears to be undergoing a meaningful transition. “E-scooters remain the market leader and are benefiting from renewal momentum,” the report highlights. In essence, while total sales are dropping, consumers are gravitating toward more professional, heavy-duty models that can withstand frequent use—especially in urban settings. These upgraded scooters better meet the growing demand for convenient, efficient transportation.

As the market evolves, France’s electric scooter industry may be poised for a new phase of growth—one defined not by volume, but by quality and long-term value.

Recommended Brands: iScooter & Kukirin

iScooter

iScooter is a rising European micromobility brand known for offering feature-rich yet affordable electric scooters. They have a wide lineup—from compact urban models like the i9 and i9Max (350–500 W, 25–35 km/h, ~30–35 km range) to more powerful off-road options such as the iX4, iX5, iX6 and iX7 PRO(2000W, 17.5Ah).

Popular flagship models include:

iX3 (800 W motor, 40 km/h top speed, dual suspension, off-road tires, ~40 km range), praised for smooth rides and city/off-road capability.
i10 Commuter (650 W, foldable, reliable 2‑5 day shipping, 12‑month warranty).
ix6 (1200W48V17.5Ah, 45km/h top speed, dual suspension, off-road tires, ~60km range)

A recent review highlighted iScooter’s excellent performance-to-price ratio, noting that while its customer support and apps aren't top-tier, the scooters deliver impressive specs at budget-friendly prices.

Kukirin

Kukirin emphasizes innovation, craftsmanship, and all-around utility. They manufacture a wide spectrum of scooters—from commuter-friendly seats models to rugged dual-motor off-road beasts.

Top-selling models include:

G2: One-touch foldable, robust build, 800 W motor, 48 V 15.6 Ah battery, ~55 km range, 45 km/h top speed.
G2 Master: Dual 1,000 W motors, 20.8 Ah battery, 60 km/h top speed, 70 km range, 10‑inch off-road wheels, 12-month warranty—tailored for power and off-road use.
G4: 2,000 W powerhouse, 60 V 20 Ah battery, nearly 70 km/h top speed, up to ~70 km range, tubeless 11″ tires—exceptional for serious riders.